
Supherb
WELLNESS
Editorial Design
Year 2026
Client: Supherb
Creative Direction: Lital Maoz
Editorial Design: Vlada Yershov
Photography: Dan Perez
An editorial project for supplement brand Supherb, focused on restructuring a large amount of complex product and scientific information into 6–8-sided B2B and B2C booklets.
The original content was dense and difficult to navigate, so the main goal was to rethink the information structure, establish clear breaks between topics, and introduce icons and diagrams where visual explanation worked better than text.
Two versions were developed: a customer-facing booklet with a more accessible level of information, and a more detailed version designed for doctors and professional audiences, creating a system that could handle different levels of complexity while remaining consistent across the brand.















