Post-launch creative support for a London bakery and café, developing print and digital assets, creative direction for the café environment, visual merchandising for retail displays, and branded customer touchpoints.

With the brand identity already established, the focus was on carrying it into everyday use, like menus, packaging, social content and seasonal campaigns, while keeping the tone and craft consistent as the business grew.

Alongside this applied work, I explored how the identity could extend further into physical and spatial territory: storefront windows, tableware and in-store displays, testing what a more curated, considered retail presence could look like.