ART DIRECTION + DESIGN

Pastamamma

HOSPITALITY

Brand Identity, Packaging & Marketing Collateral Design

Year 2023

Client: L'ETO Group
Art Direction, Packaging: Vlada Yershov
Illustration: Yana Golovyanova
Photography: courtesy of L'ETO Group

Pastamamma is a Dubai-based contemporary Italian restaurant built around fresh pasta, artisan pizza and the atmosphere of a traditional trattoria.

The visual identity combines familiar Italian references with a more contemporary approach, using a classic colour palette and warm, informal details to create a space that feels lively, welcoming and distinctly Italian without leaning into nostalgia.

©2024-2026 VLADA YERSHOV. ALL RIGHT RESERVED.

FOR BUSINESS INQUIRIES OR COLLABORATIONS, EMAIL ME.

©2024-2026 VLADA YERSHOV. ALL RIGHT RESERVED.

FOR BUSINESS INQUIRIES OR COLLABORATIONS, EMAIL ME.