
Pastamamma
HOSPITALITY
Brand Identity, Packaging & Marketing Collateral Design
Year 2023
Client: L'ETO Group
Art Direction, Packaging: Vlada Yershov
Illustration: Yana Golovyanova
Photography: courtesy of L'ETO Group
Pastamamma is a Dubai-based contemporary Italian restaurant built around fresh pasta, artisan pizza and the atmosphere of a traditional trattoria.
The visual identity combines familiar Italian references with a more contemporary approach, using a classic colour palette and warm, informal details to create a space that feels lively, welcoming and distinctly Italian without leaning into nostalgia.
































