A new skincare brand founded by internationally renowned makeup artist Adah Lazorgan, shaped by years of working with thousands of faces and the belief that every look starts with healthy skin.

AdahSkin is a skincare extension of its mother brand, ADAH. As the parent brand was already established in the market for a while, AdahSkin needed a distinct visual identity while remaining connected to the larger brand ecosystem.

The project focused on creating a visual language across identity, typography, product and packaging design, from the core skincare range and its boxes to mini products and the launch packaging. The identity was also extended across marketing materials including a product catalogue, brochures, postcards and newsletters.