ABOUT
Art Director with a background in communication design and international experience in branding and marketing.
I’ve led art direction and hands-on design for beauty and lifestyle, hospitality, and restaurants, delivering visual identities, packaging, and campaign-led marketing from concept through production. My experience includes launching brands from scratch as well as supporting established companies across Europe, MENA, CIS, and North America. My core strength lies in building and maintaining structured, consistent visual systems. I excel at organizing, refining, and developing them across brand guidelines, websites, product packaging, and any other design assets.
I’ve led art direction and hands-on design for beauty and lifestyle, hospitality, and restaurants, delivering visual identities, packaging, and campaign-led marketing from concept through production. My experience includes launching brands from scratch as well as supporting established companies across Europe, MENA, CIS, and North America. My core strength lies in building and maintaining structured, consistent visual systems. I excel at organizing, refining, and developing them across brand guidelines, websites, product packaging, and any other design assets.
INDUSTRIES
Beauty & Lifestyle
Restaurants & Hospitality
Media, Art & Culture
Restaurants & Hospitality
Media, Art & Culture
Product & Packaging:
Print Collateral
Packaging Design
Prototyping (2D)
Artwork Prep for
Print & Production
Print Collateral
Packaging Design
Prototyping (2D)
Artwork Prep for
Print & Production
Branding:
Visual Identity
Brand Guidelines
Art Direction
Editorial Design
Signage Design
Visual Identity
Brand Guidelines
Art Direction
Editorial Design
Signage Design
Digital Design:
Campaign Development
Social Media Design
Email/Newsletter Design
Website Design
Campaign Development
Social Media Design
Email/Newsletter Design
Website Design
EXPERTISE
FEATURED CLIENT LIST
EDUCATION
+ MSc Communication Design, Politecnico di Milano
+ BA (Hons) Fashion Illustration, London College of Fashion, UAL
+ BA (Hons) Fashion Illustration, London College of Fashion, UAL
EXHIBITIONS
+ "Mediazioni Algoritmiche. Designing in a Data Intensive Society", Politecnico di Milano, Milan, 2023. Course Exhibition. Featured in Density Design Lab.
+ "Hotel Jaguar", Exposed Arts Projects, London, 2018. Spacial Graphic Designer. Exhibition featured in UAL, Artsy, HUM.
+ "Group Project", CCI Fabrika, Moscow, 2017. Spacial Graphic Designer.
+ Degree Show, London College of Fashion, London, 2014. Course Exhibition, Selected Participant.
+ "Hotel Jaguar", Exposed Arts Projects, London, 2018. Spacial Graphic Designer. Exhibition featured in UAL, Artsy, HUM.
+ "Group Project", CCI Fabrika, Moscow, 2017. Spacial Graphic Designer.
+ Degree Show, London College of Fashion, London, 2014. Course Exhibition, Selected Participant.
+ Zima Magazine, UK (2017 - 2018),
Various illustrations for different issues:
Issue #05, Editorial illustration, Autumn 2018.
Issue #03, Several editorial illustrations, Spring 2018.
Issue #02, Several editorial illustrations, Winter 2017-2018.
+ University of the Arts London, UK (2018), Exhibition “Hotel Jaguar: An Immersive Installation” featured on UAL Postgraduate Community Stories; participated as part of the creative team.
+ L’Officiel, Russia (2017), Editorial illustration.
+ Interview Magazine, Russia (Online, 2016), Featured “Creating a Fashion Sketchbook” course as one of Moscow’s must-visit weekend activities.
+ Afisha Daily, Russia (2016), Featured Illustration Workshop at MMOMA, Moscow.
+ Moscow 24 Channel, Russia (2015), Live-stream coverage of “The Cult of Zine” Workshop during the UALARM Alumni Art Festival.
Various illustrations for different issues:
Issue #05, Editorial illustration, Autumn 2018.
Issue #03, Several editorial illustrations, Spring 2018.
Issue #02, Several editorial illustrations, Winter 2017-2018.
+ University of the Arts London, UK (2018), Exhibition “Hotel Jaguar: An Immersive Installation” featured on UAL Postgraduate Community Stories; participated as part of the creative team.
+ L’Officiel, Russia (2017), Editorial illustration.
+ Interview Magazine, Russia (Online, 2016), Featured “Creating a Fashion Sketchbook” course as one of Moscow’s must-visit weekend activities.
+ Afisha Daily, Russia (2016), Featured Illustration Workshop at MMOMA, Moscow.
+ Moscow 24 Channel, Russia (2015), Live-stream coverage of “The Cult of Zine” Workshop during the UALARM Alumni Art Festival.
PRESS COVERAGE + EDITORIAL FEATURES
LECTURES + WORKSHOPS
+ Illustration Workshop at MMOMA, Moscow, 2016
Instructor
Conducted a workshop on fashion illustration (fashion collections of 1980-2000 in the context of modern art).
+ "Creating a Fashion Sketchbook" Course, Moscow, 2016
Co-organizer / Instructor
In collaboration with the vintage fashion store 'STROGO Vintage,'
organized and taught an 8-week drawing course. The course focused on teaching basic drawing techniques and developing creative and visual thinking skills. It engaged over 40 students and fostered a community enthusiastic about fashion and image-making.
+ "The Cult of Zine: Development and Concepts of Zines in Russia and Abroad" Workshop, Moscow, 2015
Lecturer / Instructor
Conducted a lecture and workshop during the UALARM Alumni art
festival. The session included a theoretical introduction and a
hands-on workshop where participants learned about the history of "fan" magazines and developed concepts for their own publications.
Instructor
Conducted a workshop on fashion illustration (fashion collections of 1980-2000 in the context of modern art).
+ "Creating a Fashion Sketchbook" Course, Moscow, 2016
Co-organizer / Instructor
In collaboration with the vintage fashion store 'STROGO Vintage,'
organized and taught an 8-week drawing course. The course focused on teaching basic drawing techniques and developing creative and visual thinking skills. It engaged over 40 students and fostered a community enthusiastic about fashion and image-making.
+ "The Cult of Zine: Development and Concepts of Zines in Russia and Abroad" Workshop, Moscow, 2015
Lecturer / Instructor
Conducted a lecture and workshop during the UALARM Alumni art
festival. The session included a theoretical introduction and a
hands-on workshop where participants learned about the history of "fan" magazines and developed concepts for their own publications.