ABOUT
Art Director & Designer with international experience (US, UK, MENA), specialising in branding, visual identity, packaging, and marketing for beauty, lifestyle, hospitality, and consumer brands.
Having an academic background in communication design and fashion illustration, I’ve led both art direction and hands-on design from concept through to production.
My experience includes launching brands from scratch, as well as supporting established companies to strengthen their image, user experience, and market positioning through visual and design language.
My core skill lies in building and maintaining consistent brand systems – I think beyond individual assets, focusing on structure, clarity, and alignment without compromising creativity.
Having an academic background in communication design and fashion illustration, I’ve led both art direction and hands-on design from concept through to production.
My experience includes launching brands from scratch, as well as supporting established companies to strengthen their image, user experience, and market positioning through visual and design language.
My core skill lies in building and maintaining consistent brand systems – I think beyond individual assets, focusing on structure, clarity, and alignment without compromising creativity.
INDUSTRIES
Beauty & Lifestyle
Restaurants & Hospitality
Food & Beverages
Restaurants & Hospitality
Food & Beverages
FEATURED CLIENT LIST
EDUCATION
+ MSc Communication Design, Politecnico di Milano
+ BA (Hons) Fashion Illustration, London College of Fashion, UAL
+ BA (Hons) Fashion Illustration, London College of Fashion, UAL
EXHIBITIONS
+ "Mediazioni Algoritmiche. Designing in a Data Intensive Society", Politecnico di Milano, Milan, 2023.
+ "Hotel Jaguar", Exposed Arts Projects, London, 2018. Spacial Graphic Designer. Exhibition featured in UAL, Artsy, HUM.
+ "Group Project", CCI Fabrika, Moscow, 2017. Spacial Graphic Designer.
+ Degree Show, London College of Fashion, London, 2014.
+ "Hotel Jaguar", Exposed Arts Projects, London, 2018. Spacial Graphic Designer. Exhibition featured in UAL, Artsy, HUM.
+ "Group Project", CCI Fabrika, Moscow, 2017. Spacial Graphic Designer.
+ Degree Show, London College of Fashion, London, 2014.
+ Zima Magazine, UK (2017 - 2018),
Issue #05, Editorial Illustration, Autumn 2018.
Issue #03, Several Editorial Illustrations, Spring 2018.
Issue #02, Several Editorial Illustrations, Winter 2017-2018.
+ University of the Arts London, UK (2018), Exhibition “Hotel Jaguar: An Immersive Installation” featured on UAL Postgraduate Community Stories; participated as part of the creative team.
+ L’Officiel, Russia (2017), Editorial illustration.
+ Interview Magazine, Russia (Online, 2016), Featured “Creating a Fashion Sketchbook” course as one of Moscow’s must-visit weekend activities.
+ Afisha Daily, Russia (2016), Featured Illustration Workshop at MMOMA, Moscow.
+ Moscow 24 Channel, Russia (2015), Live-stream coverage of “The Cult of Zine” Workshop during the UALARM Alumni Art Festival.
Issue #05, Editorial Illustration, Autumn 2018.
Issue #03, Several Editorial Illustrations, Spring 2018.
Issue #02, Several Editorial Illustrations, Winter 2017-2018.
+ University of the Arts London, UK (2018), Exhibition “Hotel Jaguar: An Immersive Installation” featured on UAL Postgraduate Community Stories; participated as part of the creative team.
+ L’Officiel, Russia (2017), Editorial illustration.
+ Interview Magazine, Russia (Online, 2016), Featured “Creating a Fashion Sketchbook” course as one of Moscow’s must-visit weekend activities.
+ Afisha Daily, Russia (2016), Featured Illustration Workshop at MMOMA, Moscow.
+ Moscow 24 Channel, Russia (2015), Live-stream coverage of “The Cult of Zine” Workshop during the UALARM Alumni Art Festival.
PRESS COVERAGE + EDITORIAL FEATURES