Art Director & Designer. Strategy, Branding, Visual Identity, Packaging & Marketing for Beauty, Lifestyle, Hospitality & Consumer Brands.
ABOUT
A creative professional with international experience across the US, UK, MENA and Israel, specialising in branding, visual identity, packaging, and marketing for beauty, lifestyle, hospitality, and consumer brands.
Having an academic background in communication design and fashion illustration, I've led both art direction and hands-on design from concept through to production. My experience includes launching brands from scratch, as well as supporting established companies to strengthen their image, user experience, and market positioning through visual and design language.
My core skill lies in building and maintaining consistent brand systems — I think beyond individual assets, focusing on structure, clarity, and alignment without compromising creativity.
EXPERTISE
Branding
Visual Identity
Art Direction
Editorial Design
Signage Design
Packaging
Packaging Design
Print Collateral
Prototyping (2D)
Artwork Prep
Digital
Campaign Design
Social Media Design
Newsletter Design
Website Design
SELECT WORK
EDUCATION
+ MSc Communication Design, Politecnico di Milano
+ BA (Hons) Fashion Illustration, London College of Fashion, UAL
PRESS & COVERAGE
+ Zima Magazine, UK, Several editorial illustrations published (2017–2018).
+ L'Officiel, Russia, Editorial illustration published (2017).
+ Andy Warhol's Interview, Russia, Covered an 8-week illustration course taught to 40+ students, naming it one of Moscow's must-visit weekend activities (2016, online).
+ Afisha Daily, Russia, Covered an illustration workshop at Moscow Museum of Modern Art (2016, online).
+ Moscow 24 (TV channel), Russia, Live-streamed "The Cult of Zine" lecture and workshop (2015).
CULTURAL PROJECTS
+ Graphic design for 5 exhibitions at Exposed Arts Projects, London (2018–2019); promoted by UAL, The Slade School, and Kensington & Chelsea Art Week, covered by Artsy and Contemporary HUM. Exhibitions include: One Need Not Be A Chamber, The Bodies Of Water, Hotel Jaguar (incl. exhibition space design), Touching Distance, and Equinox: Light Cure.
+ Art direction for the XII International City Jazz Festival, Kaliningrad (2017); an annual multi-day event drawing performers from across Europe, the US, and Israel.